UAE consumers spend Dh3000 on consumer electronics per year

He said the survey was conducted through multiple channels including online and across its eight stores gathered responses from 1,172 participants across 96 nationalities over a period of 30 days.

According to the survey, 51.4 per cent of the respondents believe their purchase decisions are affected by online review/research as compared to only 22.4 per cent who suggest their purchases were affected by print media while 59.2 per cent said that they are influenced by in-store communication prior to purchase.

“The industry lacks customer-rich trends and inspired us to create and conduct a survey that would record the pulse of consumer needs and purchasing habits in the country. We plan to run this survey twice a year and make the data available to the industry and consumers alike,” Connor said.

Read More