Sony to launch new flagship products every six months

Sony mobile has announced that its next flagship product will be announced in six months.

Senior company officials yesterday announced that they plan to unveil new models every six months, a break from the annual release of major players like Apple and Samsung.

“The idea is to come out with innovative products and bring them to the market as quickly as possible rather than aim for an annual routine,” said Izzat Kittaneh, Director Business Management at Sony MEA.

Sony has announced that the new Xperia Z2 and the Z2 tablet that was launched at the Mobile World Congress will hit the retail stores by mid April. The phone has been priced at Dh2649 and  the tablet at Dh2449.