Sony targets top three mobile phone manufactures slot

Dubai: Competition in the smartphone race has reached new heights with the launch of Sony’s Xperia Z1 in the UAE on Wednesday evening.

Four new smartphones — Apple iPhone 5S, 5C, Samsung Note 3 and LG G2 — were launched in the market last week and Sony does not want to be left behind.

The five-inch Full HD device has the same OmniBalance design as other Xperia mobiles with scratch-resistant glass back and front, along with single piece aluminium sides.

“The Xperia Z1 is a premium phone that is well on its way to change the rules of the game forever. Our strategy is to become one of the top three credible manufacturers globally,” Ruediger Odenbach, vice-president for Middle East and Africa at Sony Mobile Communications, told Gulf News after the launch event.