Samsung's big Dubai launch on January 20 - Launching People

Samsung brings its 'Launching People' project to Middle East after unveiling it in France and South Africa

Samsung has sent out invites to local media for a lunch event on January 20. The invite simply says, “On this day, we won’t be launching products. We’ll be launching people.”

Before you start wondering what it is all about, the ‘Launching People’ project is all about joining hands with people across the world in various projects that enable the use of technology.

The ‘Launching People’ campaign, according to the company, identifies and invests in the potential of inspiring individuals across the globe. Together with Samsung’s support and access to advanced technology, this potential can be actualised.

Launching People is about real people. It's about the way Samsung technology touches people's lives, to launch their dreams and potential. 
That's why Samsung don't just launch products, Samsung launch people.

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