Samsung Electronics, the world's best-selling smartphone maker, has launched a handset with a curved display screen.
Called the Galaxy Round, the smartphone will feature a 5.7in (14.5cm) display.
The launch comes just days after rival LG said it would begin production of curved-screen phones next year.
Digital display technology has been progressing towards curved screens. Both Samsung and LG already offer curved organic light-emitting diode (OLED) television sets.
Samsung said the curved screen display would help consumers use some of the features on the phone, including those that enable users to check information such as date, time and missed calls when home screen is off, with more ease.
'Internet of Things'
The global smartphone market has been growing rapidly.
According to research firm CCS Insight, worldwide smartphone sales will hit nearly one billion in 2013 - accounting for more than half the total of 1.7 billion mobile phones sold.
As as result, smartphone manufacturers have been keen to offer new products to win consumers.