Samsung Gulf on Wednesday launched the new Galaxy S5 smartphone in the UAE, with the new device being available for retail from April 11, starting at Dh2,599 for the 3G 16GB version and Dh2,699 for its 16GB LTE model.
Samsung has announced the availability of its new smartphone within 10 days from now before the other new launch, the HTC One (M8) can make any inroads into the consumers' minds.
Last evening, a few hours after the Samsung UAE launch announcement and while HTC One (M8) was being unveiled in Dubai, a third player, Nokia, tweeted this: "Sorry M8, better luck Nexus time ;)"
It may have aptly summed up the feelings of HTC's marketing department, who, despite having the bst Android smartphone (original HTC One) in their hands, couldn't compete against the marketing muscles of the likes of Samsung.
Samsung's marketing muscle can be gauged from the fact that the company has sold more than 200 million Galaxy S devices till date, and expects the Galaxy S5 sales to be “significant.”
While the look and feel of the Galaxy S5 are similar to the Galaxy S4, its predecessor, the new Samsung smartphone borrows a little bit from its other industry peers to offer a solid value proposition to the customer.
The new Samsung smartphone is water and dust resistant (like the Sony Xperia range of smartphones); it comes with a finger scanner that acts as a screen-lock password (like the Apple iPhone 5s); and supports wireless charging (like Nokia Lumia 920 and many others).