Nokia Aims at Samsung with Lumia 1020 Launch

The Finnish company has priced the phone at 50,000 rupees ($818) per unit, slightly higher than the $800 price tag in some other global markets, and far higher than its nearest competitors.

Nokia Corp. is trying to regain some of its lost ground in India, eyeing the high-end smartphone user in the country with its new Lumia 1020 handsetlaunch Friday.  

The Finnish company has priced the phone at 50,000 rupees ($818) per unit, slightly higher than the $800 price tag in some other global markets, and far higher than its nearest competitors. 

Nokia, which was the top seller of phones in India until 2012, has steadily lost ground to competitors such as Samsung Electronics Co. With Friday’s launch of the Lumia 1020, the Finnish company hopes to narrow the gap with current market leader Samsung. 

Nokia however faces an uphill task as it tries to take on not only Samsung’s Galaxy S4 Zoom, but also Sony Corp.’s Xperia Z1 that was introduced in India last month.  Samsung’s Galaxy S4 Zoom sells for 30,590 rupees, while the Xperia Z1 costs 44,990 rupees. 

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