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New-generation iPad to enter volume production in July-August

04 Jun 2013

Volume production of a new-generation 9.7-inch iPad will begin in July-August with shipments in the third quarter estimated at five million units. Meanwhile, a second-generation iPad mini may see its volume production postponed from September to November, according to Taiwan-based supply chain makers.

The next-generation 9.7-inch iPad is expected to adopt a thin-film-type touch panel solution to reduce its weight by 20-30% and will adopt a slim bezel design to increase the display area. The new iPad's industrial design reportedly will also be modified, the sources said.

With the addition of the next-generation iPad, Apple's 9.7-inch iPad shipments are expected to total at around eight million units in the third quarter and will have a chance to rise further in the fourth due to seasonality, the sources noted.

As for the second-generation iPad mini, some market watchers believe the delay is because 9.7-inch iPad sales were seriously impacted by iPad mini in 2012, and so to avoid the situation from happening again, Apple has turned its product focus for 2013 to the new 9.7-inch iPad.

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