Motorola focusing on affordable smartphone market

Fact Motorola Smartphones

21 Jan 2014

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Motorola Moto G Dual SIM

Dubai: Motorola is re-entering the brutal UAE smartphone market after an absence of two years and is being aggressive with a keenly priced Moto G handset.

“Consumers are very demanding nowadays and want customisation of their devices. Many of the consumers are not ready to spend $600 (Dh2,203) or more for a smartphone. This is where Motorola is concentrating,” Magnus Ahlqvist, corporate vice-president for Europe, Middle East, Africa and Asia Pacific at Motorola Mobility, told Gulf News after launching the smartphone.

He said the big mission for Motorola and Google are to drive affordability and drive the growth of mobile Internet at much lower prices.

Google acquired Motorola Mobility in May 2012 for $12.5 billion.

Motorola Moto G Dual SIM

The US firm, once a prominent player in the smartphone market, is struggling as Apple and Samsung have grabbed most of the market share.

He said the next 500 million people globally will buy devices below $200 price point.

“The Moto G will definitely put up a tough fit to likes to Huawei, ZTE and Alcatel in this market. While a lot of this is due to the quality of the Moto G itself, the Motorola brand is a premium brand in comparison to these brands,” Daniel Gleeson, mobile analyst at IHS Electronics and Media, said.

Performance wise, he said Moto G is almost certainly the best budget smartphone on the market at the moment.

The Moto G features the most up-to-date version of Android possible, as well as benefiting from Motorola’s solid build quality. Motorola also only makes minor customisations to Android, which again helps with performance on budget smartphones.

Moto G’s 8GB version retails at Dh899 while the 16 GB is priced at Dh999.

Motorola Moto G Dual SIM Specification, Photos and AED Price in Dubai UAE

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