Canvas 4 has received pre-order bookings for 11,500 units.
Local mobile handset maker Micromax on Monday launched Canvas 4 at a price of Rs17,999 and said it was eyeing the number one spot in the local smartphone market.
“We have 24.3% market share in the smartphone category as on April 2013, as per Cybermedia Media Research...we want to go to top,” Micromax co-founder Rahul Sharma said.
Canvas 4 has received pre-order bookings for 11,500 units.
The handset has a 5.0-inch D (720X1280) display and is powered by 1.2HGz quad-core processor. It runs Android 4.2.1 Jelly Bean.
Equipped with a 13MP camera with image sensor, Canvas 4 offers advanced shooting experience with face detection, photosolid to increase precision, geo-tagging, touch focus, smile and face detection, four direction panorama and 1080p video recorder. It also offers a 5MP front camera.
It also offers features such as blow to unlock and pop-up play, wherein a user can watch a video while previewing another one.