LG dumps Optimus smartphone brand, opting for simply G2

LG Electronics' next flagship handset will officially be known as the G2, a move that marks the retirement of the Optimus brand for its premium line of smartphones, the electronics maker confirmed late Wednesday.

The smartphone, which is widely expected to be unveiled during a press event in New York on August 7, will also mark the debut LG's new premium brand -- simply "G," the company said in a statement.

"Our vision is to make LG's newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience," LG Mobile Communications CEO Jong-seok Park said in a statement. "The new G2 will build upon the excellent reputation established by previous G Series products."

LG also announced that its 4:3 aspect ration display Optimus Vu smartphones would also lose the Optimus moniker and be rebranded as "Vu."

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