LG considering the elimination of the Optimus high end brand?

In a shocking move, akin to Toyota shutting down its Lexus division, LG is supposedly in talks to shutter the doors of the Optimus nameplate on their higher end devices. The Korean company is well known for making devices that are already on the higher end of the spectrum, but just like the previously mentioned Toyota/Lexus relationship, “Optimus” is their current high end brand. As we know, brand names aren’t everything though, or are they?

GALAXY is a big brand name, so we’re questioning this move. Does the name matter though? It’s more about the actual quality of the product itself. LG is unlikely to slaughter quality just because they’re slaughtering a nameplate. The current Optimus G is of a fine caliber already, so the replacement G2 is likely to be just as high end, even while void of the “Optimus” nameplate.

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