Huawei to ship 10 million P6

Huawei has some big plans for its new Ascend P6 flagship. How big?

To the tune of 10 million units of P6 sold this year, according to Huawei Device CEO Yu Chengdong. Which doesn’t sound like a lot if you compare to iPhone or Galaxy S sales, but is a pretty ambitious goal for a high end flagship for a brand like Huawei. And knowing that P6 won’t probably be available in the U.S., so all those sales will have to come from Asia and Europe.

To get to 10 million units, Huawei has allocated 90 million Yuan ($11 million) for P6 marketing in China, with another $30 million pegged for promotion in Europe. Again, not a huge amount compared to what some rivals are ready to spend, but a substantial sum for one flagship device for Huawei.

According to some Chinese sites, a dedicated team of 1000 R&D engineers with direct executive oversight worked on Ascend P6. And Huawei’s CEO sounds very proud with the result, claiming that with P6 they have leapfrogged both Apple and Samsung, and that their smartphone design program is now a year ahead of competition.

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Huawei Ascend P6 Spe & Photos