HTC building its own mobile OS for the Chinese market

Yet another mobile OS may emerge by the end of the year, but this one is just for China, according to a report.

Taiwanese handset maker HTC is expected to release its own mobile operating system for the Chinese market by the end of the year, according to the Wall Street Journal.

The OS is part of HTC's effort to tap the growing demand for smartphones in China as the firm's Android sales elsewhere have failed to take flight in the face of Samsung's dominance of the platform.

It's not clear whether the OS is based on Android or another platform, but according to the WSJ, the software would offer deep integration with Chinese microblog service Weibo, helping to build its appeal among Chinese consumers. 

As noted by the newspaper, although the Taiwanese company has many Chinese-speaking staff, it's still a relative newcomer to the country, and a smaller player than several local vendors vying for a slice of the growing market.

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