Gitex - Smartphone accessories market grows exponentially every month

Fact Smartphones

09 Oct 2013

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The overall Middle East accessories market is worth $200 million, of which $100 million comes from branded accessories vendors

Dubai: Quick search in Amazon.com’s accessories category for “iPhone” turns up 2,605,095 results while for “Samsung Galaxy” turns up 1,522,152 results. So this shows how big the mobile accessories market is.

“The accessories market, which includes covers and chargers, is growing exponentially month on month and prices are getting lower and lower. Companies are offering more value for money,” Patrick Hayati, vice-president for emerging markets at Protoz Electronics, told Gulf News.

Protoz produces covers for iPhones, iPads, Samsung, HTC smartphones and tablets.

He said around 10 new accessories companies enter the market every month and it is becoming extremely competitive.

The branded accessories market is “worth $100 million in the Middle East compared to $70 million last year while the overall accessories market is worth $200 million in the region. Last year, the market was worth $140 million,” he said.

He said iPhone and Samsung Galaxy smartphones are the top two in the tablet range.

“The demand for ultra-fashionable expensive covers with diamonds and crystals are not very big. Customers see covers as a disposable item and change it very often. Covers are no more fashionable at the moment. Couple of years ago it was a fashion,” Hayati said.

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Gitex - Smartphone accessories market grows exponentially every month

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