BlackBerry Still A Leading Smartphone Player In UAE

With smartphone penetration in the Middle East amongst the highest in the world, it is expected that growth will be faster than the EMEA average over the next five years.

The UAE is ranked amongst the top markets for smartphone subscribers and we see this trend continuing as populations grow and people transition from feature phones to smart devices.

The Middle East also continues to be one of the strongest regions for BlackBerry globally, and we remain highly competitive in the smartphone market in this region. According to data provided by research firm GfK, BlackBerry was the number three best-selling brand in the UAE in August this year.

Additionally, 98 per cent of all BlackBerry users in the UAE use BlackBerry Messenger (BBM) to stay in contact with their networks, families, friends and colleagues, one of the highest customer use rates in the world. As such, this is an extremely important country to us and we continue to ensure we are committed to investing in it – for example, the UAE was one of the key launch markets for our BlackBerry 10 smartphone range, including the BlackBerry Z10, Q10, Q5 and the new BlackBerry Z30.

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