Samsung Electronics Co Ltd said it will introduce a smartphone with a curved display in October, as the world's top handset maker seeks to set the pace of hardware innovation and maintain its supremacy in a fiercely competitive business.
Apple has posted incredible numbers in terms of iPhone sales and its new iPhone 5s and budget iPhone 5c seems set to continue the trend.
Unless Samsung can now bend it back.
Curved displays are an early stage in screen evolution which is shifting to bendable or foldable designs, eventually allowing mobile and wearable gadgets to take on new forms that could radically change the high-end smartphone market.
"We plan to introduce a smartphone with a curved display in South Korea in October," Samsung's mobile business head of strategic marketing D.J. Lee said on Wednesday at an event launching the Galaxy Note 3 smartphone in Seoul.