So Apple Inc (NASDAQ:AAPL) yesterday unveiled what everyone expected it to unveil – the iPhone 5s and 5c – at their Cupertino headquarters in California.
True to form, the new smartphones have a suitable amount of ‘world’s first’ tags appended to them.
Apple is brandishing the iPhone 5s as “the most forward-thinking iPhone yet” that comes pre-loaded with an “all-new A7 chip”, making it “the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand”. In addition, Apple notes that “with up to twice the CPU and graphics performance, almost everything you do on iPhone 5s is faster and better than ever”.
On the other hand, the iPhone 5c “comes with more LTE bands than any other smartphone in the world” in an “all-new design”. Apple maintains that “with download speeds up to 100 Mbps, you can browse, download and stream content even faster” with the iPhone 5c. In addition (and this is our favourite) it arrives in five colours – blue, green, pink, yellow and white. What, no black?
Moving on, the new iPhones are not only faster, but also stronger, says Apple. The iPhone 5s boasts of “a remarkable thin and light, precision-crafted design that customers around the world love, including an anodized aluminum body with diamond cut chamfered edges, a stunning 4-inch Retina display and glass inlays”.