Smartphones have suddenly become ubiquitous in the past year or so. And today when we talk about mobile phones in general, it’s more often than not a smartphone. Call it fragmentation or a smart move to put the final nail in the feature phone coffin, Android is the primary reason why smartphones have been able to penetrate the budget level segments, making it more accessible to the masses. At the entry level segments, Android wouldn’t have been this successful if it weren’t for companies like Micromax, Karbonn, etc. who continually launch phones with “high-end” specifications but for less than half the price. It’s also because of this fact that you hear the argument crop up time and again – why spend something like Rs.30,000 on a phone when I can get roughly similar functionality and performance from phones that cost less than half that price?
Read more... |